Targeting Voters

How to Knock 10,000+ Doors Without Breaking a Sweat

If you are running for state legislature, county or city council, or school board, you will need to personally talk to a lot of voters. These races for lower levels of government are not big, impersonal machines like presidential or congressional campaigns are. Down ballot races are won and lost by the outreach their candidates personally do.

The science is clear that the best way to persuade voters is to talk to them in person, especially by knocking on voters’ doors.

I know what you’re thinking: knocking on doors takes so much time. And that’s true. But there’s an easy way and a hard way to do door knocking.

Upcoming Webinars

We're holding two webinars in March.  Join us for these free events.

Webinar: Jump Start Your Political Campaign

MARCH 6, 2018

8-9 PM (EASTERN)

If you are running for office this year or considering it for a future election cycle, this webinar is for you. Learn how to get your political campaign off on the right start and find out the five biggest mistakes candidates make.

https://www.victoryguide.us/webinar-jump-start-your-political-campaign

Webinar: Best Practices in Voter Outreach

MARCH 14, 2018

4-5 PM (EASTERN)

Learn the best ways to persuade voters and to get them out to the polls. This webinar will cover the efficacy of various methods of outreach by campaigns and will provide guidance on how to target voters.

https://www.victoryguide.us/webinar-best-practices-in-voter-outreach

Basics of Running a Good Campaign

There’s both an art and a science to running a good political campaign. Although many aspects of your campaign will depend upon your particular race and your district, there are many core concepts that apply to all campaigns. These recommendations are based on industry best practices, many of which are backed by evidence-based research.

Rule #1: Use a candidate’s time effectively

A candidate should spend their time talking to voters or raising money. Anything and everything else can and should be delegated to other people. If the campaign can’t afford to hire staff, find volunteers to take on some tasks.

Rule #2: Target the right voters

The most efficient way to get votes are: