Preparing to Run

Upcoming Webinar on Political Technology

Every candidate running for office in 2019 has the opportunity to run an effective, efficient, and winning campaign, especially if they make use of the growing number of technology products for Democratic candidates.

Don’t make the mistake of thinking that just because you are a first-time candidate or are running for a non-partisan office or have a small budget that you can’t run a best in class campaign. There is a new generation of political tech designed to meet the needs of 2019 candidates for local offices.

Need help navigating the options? Join us for an upcoming webinar on technology for down ballot political campaigns.

On May 29, 2019 at 1 pm (Eastern), we’ll be hosting a free webinar to showcase the technology options available for political campaigns.

Reserve your spot on the live webinar at

Can’t join the webinar? Sign up at the above url to receive a link to a recording of the webinar.

Best Down Ballot Technology

Campaign and Elections has recognized Victory Guide as the best down ballot technology solution for political campaigns in 2019. This award identifies the best technology to assist candidates running for local and state offices.

Victory Guide is a digital campaign manager that provides daily advice and automates the most time-consuming parts of running, like cutting turf for door knocking and organizing your campaign data.

This is the second year that Victory Guide has won this award, making us the only repeat winner (within a category) of a Campaign and Election award. The team at Victory Guide is delighted to have our work recognized again!

The 2019 award winners were announced at a ceremony in Washington, DC on April 25, 2019.

Congratulations to all of the award recipients!

Running for Office: Expectations vs. Reality

At the start of every campaign, the candidate and the people close to them have expectations about what the campaign will be like, how much work it will involve, and how running will impact their personal lives.  Although some aspects of campaigning are what you would expect them to be, other elements may come as a surprise.

In this post, we draw upon the experiences of Victory Guide’s CEO, Julie Palakovich Carr, who is herself a three-time candidate and local elected official, as well as other candidates for office from across the country.


Running for office is hard and practically no one jumps into a race not expecting to work a lot.  But not all work is created equal.  The golden rule for candidates is that they should be spending their time talking to voters and raising money--everything else can and should be delegated to other people.  But that’s often easier said than done.  People on your campaign team may try to draw you into decisions and activities that are not the best use of your time, such as finessing the language on a blog post or posting frequently to social media.  Enable your staff and volunteers to make small decisions themselves and to only go to the candidate for bigger issues.