alking to voters is one of the two most important things a campaign does, other than raising money. Speaking to voters at their home is an effective and low cost way to distribute your message, persuade voters to vote for you, and identify supporters. Research consistently shows that door knocking is the best way to earn voters and to increase voter turnout.
Canvassing can also be an efficient way for a candidate to learn about the concerns in the community and to begin to formulate policy positions. It’s also a great way to prepare for candidate debates, as you never know what a voter may ask you at their door!
What to Expect
A canvasser can reach 20 doors per hour in a suburban area
One in three doors will be answered
You’ll need to contact 15 voters to generate 1 vote, plus a spillover effect of 1-2 additional vote from others in the household