If you are running for state legislature, county or city council, or school board, you will need to personally talk to a lot of voters. These races for lower levels of government are not big, impersonal machines like presidential or congressional campaigns are. Down ballot races are won and lost by the outreach their candidates personally do.
The science is clear that the best way to persuade voters is to talk to them in person, especially by knocking on voters’ doors.
I know what you’re thinking: knocking on doors takes so much time. And that’s true. But there’s an easy way and a hard way to do door knocking.