There’s both an art and a science to running a good political campaign. Although many aspects of your campaign will depend upon your particular race and your district, there are many core concepts that apply to all campaigns. These recommendations are based on industry best practices, many of which are backed by evidence-based research.
Rule #1: Use a candidate’s time effectively
A candidate should spend their time talking to voters or raising money. Anything and everything else can and should be delegated to other people. If the campaign can’t afford to hire staff, find volunteers to take on some tasks.
Rule #2: Target the right voters
The most efficient way to get votes are: